UNDERWRITING GUIDELINES for WYCO LPFM 106.1 York, PA
Non-commercial educational radio stations are forbidden by F.C.C. from airing commercial “spot announcements” paid programming from business/individuals, or raising money for any purpose except the stations own expenses.
Educational radio stations are permitted to:
- Air “enhanced underwriting announcements” acknowledging financial support from businesses and “ for profit” organizations.
- Accept financial underwriting to air programming provided by non-profit organizations such as churches, ministries, civic clubs and associations and schools.
- Solicit donations from individuals and families. These are tax deductible and receipts must be mailed to all donors.
UNDERWRITING FROM BUSSINESSES AND OTHER “ FOR- PROFIT “ ORGANIZATIONS:
Donations may be acknowledged by a brief announcement, generally 30 seconds or less.
Permitted: Name of donor, Slogan or logo identifying the donor (audio), Brand name may be included, Value neutral description of products, goods, and services, Address telephone number and web site
Prohibited: Price information, Comparative or qualitative statements, Calls to action or statements encouraging listeners to contact or patronize the donor, Repetitive statements such as repeating names several time consecutively.
UNDERWRITING FROM CHURCHES, MINISTRIES, AND OTHER NON-PROFIT ORGANIZATIONS Stations may air programs and announcements from bona fide non-profit entities if the material aired is deemed as advancing the public interest, rather than in return for consideration.
Permitted: Everything a for-profit entity is allowed plus
Calls to action, price information (suggested donation) Printed materials and audio recordings may be offered and requests for donations with Comparative or qualitative statements.
Announcements of more the three minutes out of thirty minute program encouraging the listener to send a donation.
NCE stations are forbidden to interrupt regular programming to raise money for any purpose except its own operating expenses.